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In the Disney Store, parents have to enter a lottery just for the chance to buy the most desirable item, an Elsa costume.
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In a feeding frenzy on a par with Buzz Lightyear figures in 1996 and Cabbage Patch Kids in the 80s, all but the most unlovable items of merchandise sold out: even before the DVD release in March, Disney had sold half a million Anna and Elsa dolls. "Word has it that those characters are like the Beatles now, attracting large crowds of screaming females," reported Jezebel. Fans queuing to meet actors playing Anna and Elsa at Disney theme parks had to wait as long as six hours. But it still drastically miscalculated demand.
Frozen song elsa and anna movie#
A musical is more rewatchable than a film without songs, and Frozen was the only family movie on offer during the holiday season, when cinemas were otherwise full of Oscar contenders. A sequel is yet to be confirmed, but is as inevitable as the sunrise.ĭisney made certain smart calculations.
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Disney's second-quarter net profit is up 27%. The soundtrack has topped the Billboard charts for 13 weeks and counting. Disney's official YouTube clip of Let It Go has racked up more than 223m views cover versions, mash-ups and parodies amount to hundreds of millions more. It has won Oscars for best song and best animated feature, Disney Animation's first since the category was introduced in 2002. Directed by Chris Buck and Jennifer Lee, Frozen has grossed almost $1.2bn worldwide. Photograph: Sportsphoto Ltd/Allstar/Disney
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For many children, Frozen is their first taste of full-blown fandom.įrozen's Olaf the lovable snowman. Iron Man 3 may be one place above it in the list of all-time worldwide grosses but you don't see hordes of boys dressed in plastic armour quoting Robert Downey Jr's quips verbatim. Like Star Wars, Grease or The Sound of Music, it's somehow both colossal and cultish, the set text for a whole generation of girls (and a fair number of boys). Ironically for a film about the distance that can develop between sisters, Frozen is the one cultural artefact both my daughters can agree on. Over the Easter holidays, my daughter heard another girl singing Let It Go, Frozen's centrepiece anthem, and they became instant friends, like two men at a barbeque realising that they support the same football team. By the time it became the highest-grossing animated movie of all-time (overtaking Toy Story 3) at the end of March it was a generational touchstone. At first, Frozen was simply the new Disney movie. The scene in the enchanted river Ahtohallan acts in a similar way, connecting the old with the new in an inventive plot device that rounds out the story with revelations while at the same time effectively using nostalgia to remind fans of the moments from the first film that made the story and characters memorable.It's a rare thrill to watch a genuine pop-culture phenomenon unfold. Jokes in Frozen like, "You got engaged to a man you just met?" and "If you start singing, I'm gonna throw up," in Moanaact as a recollection for older fans, reinventing and critiquing all at once. In recent years, the Disney company has utilized self-referential humor and meta-jokes in an effort to move into the future while protecting their brand from the past. RELATED: Frozen 2's Best Elsa Song Was Almost Cut Months Before Release Years later, Elsa goes on a quest to discover what happened to anger the forest spirits, and she eventually comes to the very river full of memory that her mother spoke of, a place called Ahtohallan. A fight occurs for unknown reasons, and the king is killed, leaving the kingdom to his son, who is rescued from the fray. King Runeard, the girls' grandfather, made a treaty with the tribe by offering to build a dam. Their mother sings them a song about a magical place "Where the North wind meets the sea, there's a river full of memory," and their father tells them of the indigenous people to the north, the Northuldrans, who live in an enchanted forest beyond the borders of Arendelle. The second film introduces new story elements, expanding the mythical design of the Frozen universe to include a tale the princesses' parents told them as children. In one scene, Elsa sees actual visions of moments from her past with the help of a magical river, the Ahtohallan. The film reunites the voice talents of the first movie, including Idina Menzel, Kristen Bell, Josh Gad, and Jonathan Groff, and contains little nods to jokes and story elements from Frozen. In Frozen 2, there are some callbacks to hit predecessor Frozen, some of them done in the form of crystalline memories Elsa sees in the Ahtohallan.